Preparing Your Exhibit Staff: The Ultimate Personalization Strategy
With today’s abundance of data on purchasing behaviors, preferences, and product loyalty, marketers are developing personalization strategies that form the basis for connecting with both prospects and customers. These strategies often include digital campaigns, mobile...
Why Should You Invest in Booth Staff Training?
When the finance department scrutinizes your trade show budget for possible cuts, the line item that reads “booth staff training” is one that stands out. Although the cost of training is, to say the least, relatively low compared to other expenses, you can...
Working With Your Exhibit Staff: How to Get Their Buy-In
If you are like most people in charge of a corporate exhibit program, you are probably not the person who gets to choose the people (and personalities) who become your exhibit staff. Even more daunting, you are not their manager, except for, at most, three days. In...
Pre-Show Marketing Beyond Email: What Works?
Your pre-show marketing efforts don’t have to be limited to one tactic. If email is indeed everyone’s favorite form of promotional marketing, then build an email marketing campaign. But don’t disregard other ways to get your exhibit on that...