Make Time for Industry Associations
Your life is busy, your job is demanding, your free time is minimal. And then, someone suggests that it would be good for your career to join an industry association. Seriously? So you look into joining an association that champions the concerns of your industry. What...
The Case for Internal Marketing
Is there another marketing initiative less understood than the trade show? The water cooler conversations: “Oh, you’re so lucky you get to travel to Orlando. You can visit Harry Potter World!” or “New York! Wow! And Javits Center is so close to...
Live Event PR Strategy: A Must Have
Wait! What’s a PR strategy anymore? We know that face-to-face marketing programs aren’t complete without one, but the times, Bob Dylan once sang, are a-changin’. Bob Dylan is in his 80s now, and times just keep changing. At the Center for Exhibition...
Trade Shows and the Art of Managing Brand Perception
Why is it important to manage brand perception? The answer is simple: because your customers’ perceptions of your brand constitute reality, their reality, the experiences and knowledge that accrue to your brand. Or in the words of Aldous Huxley, “There are...