Budget Options When Planning a Trade Show
When you are planning a trade show program, budgeting can be a never-ending learning curve not only for you but for all of your partners, both internal and external. Earlier we broke down some of the major trade show costs that you can expect, and we even suggested a...
Building Brand Engagement: A Primer for Trade Show ROI
When a marketing initiative commands significant resources, the tendency is to focus on tactics. This is especially true of trade shows. Strategy often takes a back seat to the complicated logistics, and rather than determine the best way to increase trade show ROI,...
Marketing Manager Musts for Building Brand Engagement
I came to marketing by way of sales. I was a territory rep—company car, expense account, living the dream. Like so many (usually young) sales people, the siren song of management lured me away from the freedom, perks and commissions of sales. I transitioned from sales...
Face-to-Face? Digital? Building Brand Engagement Consistently
Often marketers talk about how different the two worlds are: One “live,” the other “digital.” One bound by scheduling and logistics, the other ever-present and ever-connected. One uses human language, the other, code and analytics. Yet both aim for one thing:...