Exhibit Design: Your RFP isn’t a Beauty Pageant
Most companies, when the time comes to either choose a new agency or to build a new exhibit, will issue an RFP. There is no consistency to this process which can range from an online bidding war open to anyone with the link or an RFP, issued after conducting due...
Advance Your Program, Advance Your Career
Working in a position that is often (arguably) misunderstood in the company ecosystem can be frustrating. You like what you do, you know you are so much more than an order-taker, you play multiple roles with suppliers, product groups, and leadership—but the travel...
Your Trade Show Exhibit Properties: Planning for Growth
There are many reasons for you to do some long-term planning when you launch a new exhibit. The first task is determining your budget for design and fabrication. The second is projecting how you anticipate your exhibit program growing. Many elements of...
Who Are the Influencers and How Do I Reach Them?
Unless you have been on a media fast, you’ve probably heard that the new marketing target is the influencer. You knew that, right? In the past, when you checked the ‘influencer’ box on a form, you were identifying a person who recommended a product or...