Account Management Processes During and After the Sales Process
Make no mistake: when a new exhibit is in the works or, when you decide to trust your exhibit program to an exhibit agency that inspires your confidence, absolutely nothing is quite as important as the account management processes. Your account management team is the...
Importance of Client Agency Relationship: So Your Agency has Multiple Clients at the Same Show?
The client-agency relationship revolves around trust and the belief that each party wants what’s right for the other. Although the marriage metaphor has been used way too often to describe this bonding, nevertheless every client wants to feel special. The nagging...
Small Trade Show Exhibits Invite Creative Bravery
Assuming you’re doing the right thing for the right reason, how can you make your small exhibit compelling? The best way to promote your presence is by developing a theme, one that your audience can wrap their minds around. Even better, choose a theme that...
Strategy, Goals, Tactics and Marketing Objectives: Four Marketing Terms that Need Some Love
Editor’s Note: This post was originally published in September 2016 and has been updated for relevance and accuracy. Remember your rookie days when people used terms like “marketing objectives and goals” and “strategy and tactics?” You...